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The VeryAppi blog

Concrete, figure-based answers about building a website — no jargon, no overselling.

All articlesBuilding a websiteBy professionE-commerceCosts & budgetComparisonsSEO & visibilityTechnical & legal
SEO & visibilityGoogle Analytics Explained for BeginnersHow to install Google Analytics and understand the essential metrics (visitors, traffic sources, engagement rate) without getting lost in advanced options.January 30, 2026Read the article →
By professionBuilding a website for a psychologist: trust above allConfidentiality, therapeutic approach, discreet first contact: how to build a psychologist's website that inspires trust without overpromising.January 28, 2026Read the article →
Building a websiteHow to Back Up Your Website EffectivelyFrequency, content, storage, and restore testing: the concrete method to make sure your site's backup actually helps the day you need it.January 26, 2026Read the article →
ComparisonsWeb Agency or Freelancer: Which One to Choose for Your WebsiteA freelancer costs less and stays responsive, an agency brings a full team and continuity. An honest comparison based on project size and complexity.January 24, 2026Read the article →
Technical & legalImproving the Deliverability of Your Professional EmailsSPF, DKIM, DMARC, domain reputation: the technical factors that determine whether your business emails land in the inbox or in spam.January 21, 2026Read the article →
Building a websiteAdding a Chatbot to Your Website: Real Value and OptionsAI chatbot, scripted assistant, or human chat: an honest comparison of the options, their real cost, and the cases where a chatbot isn't the right answer.January 21, 2026Read the article →
E-commerceReducing Cart Abandonment: The Levers That Actually WorkHidden fees, checkout that's too long, lack of trust: the real causes of cart abandonment and the concrete levers to reduce it.January 21, 2026Read the article →
SEO & visibilityCore Web Vitals Explained: LCP, INP and CLSUnderstand Google's three Core Web Vitals metrics (LCP, INP, CLS), their technical causes, and how to measure them with PageSpeed Insights.January 20, 2026Read the article →
ComparisonsShared Hosting or VPS: Which One to ChooseShared hosting (3-15€/month) is enough for most showcase websites, while a VPS (20-100€/month) is justified by significant traffic or specific technical needs.January 20, 2026Read the article →
Costs & budgetUnderstanding Web Agency Prices: What Justifies the RateWhy a web agency charges 20 to 40% more than a freelancer for comparable work, and what that extra cost actually covers.January 20, 2026Read the article →
Building a websiteHow to Protect Your Website from Attacks and OutagesHacking, server outages, expired certificates: the real risks for a professional site and the concrete measures to limit them, no technical skills required.January 20, 2026Read the article →
By professionBuilding a Website for a Tradesperson or Shop Owner: Practical GuideService area, portfolio of work, one-click calling: what a tradesperson or shop owner should put on their site to be found and contacted locally.January 19, 2026Read the article →
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