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The VeryAppi blog
Concrete, figure-based answers about building a website — no jargon, no overselling.
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Building a website
By profession
E-commerce
Costs & budget
Comparisons
SEO & visibility
Technical & legal
SEO & visibility
Writing Content That Ranks on Google
What actually makes content rank on Google: search intent, structure, real depth, E-E-A-T and internal linking.
November 19, 2025
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Costs & budget
How Much Does Website Maintenance Cost
Website maintenance: 50 to 300€ a month with an agency, depending on site size. What it actually covers, what happens if it's neglected, and how to budget for it.
November 19, 2025
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Building a website
Building an accessible website (RGAA): practical guide 2026
Contrast, keyboard navigation, text alternatives: what RGAA requires, who it applies to, and how to make a website accessible without rebuilding everything.
November 19, 2025
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By profession
How to Create a Website for a Travel Agency: Offers and Booking
How to create a website for a travel agency that presents your destinations, reassures visitors about your guarantees, and makes requesting a quote easy, without overcomplicating things.
November 19, 2025
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E-commerce
PrestaShop in 2026: Still a Good Choice?
PrestaShop has lost ground to Shopify and WooCommerce, but remains viable in certain French-market cases. An honest state of play for 2026.
November 19, 2025
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Technical & legal
How to Secure a Web Form (Spam, Injections, GDPR)
Automated spam, code injections, GDPR compliance: the concrete measures for securing a contact or sign-up form on a website.
November 19, 2025
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Building a website
Migrating a Website Without Losing Your SEO
Redesign, hosting change, or CMS switch: the method and checklist to migrate a website without losing the Google ranking you've earned.
November 18, 2025
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Building a website
Creating a brochure site: pages, content, and real budget
What a brochure site really is, the essential pages, the content that converts, and a realistic budget to launch yours without unpleasant surprises.
November 17, 2025
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Technical & legal
Building a Compliant Cookie Banner: Principles and Pitfalls to Avoid
Refusal as simple as acceptance, prior consent, granularity: the CNIL's rules for a compliant cookie banner, and the mistakes that expose you to sanctions.
November 15, 2025
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SEO & visibility
Optimizing Your Google Business Profile: The Practical Guide
Category, photos, reviews, hours: the concrete settings that make a Google Business Profile genuinely effective for local visibility.
November 15, 2025
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E-commerce
Selling Online When You Already Have a Physical Store
Opening an online store alongside a physical shop: syncing stock, managing click-and-collect, and avoiding the pitfalls of a dual channel.
November 15, 2025
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Comparisons
Wix or WordPress: Which Platform to Choose in 2026
Wix makes everything simple but locks you into its platform, WordPress takes a bit more learning but stays open. An honest comparison to help you choose with confidence.
November 15, 2025
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