Custom store or Shopify depending on your volume — a site that sells, with payment, stock, and shipping handled properly.
A store to build?› A poorly structured store loses the customer before checkout (a checkout flow that's too long, not enough trust signals).
› Off-the-shelf platforms plateau in customization as soon as the catalog or sales logic gets specific.
› Many stores launch without having sorted out legal obligations (terms, VAT, right of withdrawal).
Tell me your catalog and volumes — I'll point you to the right solution, custom or not.
Tell us about your project