How to Create a Website for an Interior Decorator: Portfolio and Pricing
A website for an interior decorator must above all show before/after projects, clearly explain your services (consulting, project supervision, full decoration), and give a simple way to get in touch. It complements an active Instagram or Pinterest account, it doesn't replace it. The key is to show a handful of well-photographed projects rather than many blurry ones.
The real problem: decoration is judged on image, and image is often neglected
In interior decoration, the decision to contact a professional largely hinges on what the visitor sees. Yet many sites in the sector use low-quality, poorly framed photos, mixed with stock images that have nothing to do with the decorator's actual work.
The other common pitfall: poorly defined services. "Interior decoration" covers very different realities — one-off consulting, home staging, full project supervision with material selection. A visitor who doesn't understand what's on offer won't get in touch, even if interested.
Structuring the portfolio: before/after, moods, complete projects
Presenting your work is most effective organized this way:
- Before/after series for renovation or restyling projects — this is the format that convinces fastest.
- Coherent moods or ensembles (a living room, a bedroom) rather than isolated photos of a single piece of furniture or detail.
- A flagship project featured on the homepage, with a link to the full project.
- A short text per project: type of property, surface area, style sought, main constraint (tight budget, short deadline, existing structure to preserve).
Five to eight well-presented projects are enough to start. It's better to build out the portfolio over the months than to wait for a complete portfolio before launching the site.
A blog or decoration tips: useful but not a priority
Some decorators add a tips section (trends, styling advice) to strengthen credibility and attract organic traffic. It's a real plus once the portfolio and service presentation are solid, but it's not a launch priority. A simple site with a strong portfolio beats a site with an extensive blog but a weak portfolio. If you already publish content on Instagram or Pinterest, reusing that same content as text on the site takes little extra effort.
Clarifying the offer to avoid off-topic requests
Many decorators lose time with requests that don't match their actual activity. Detailing the offer on the site limits this problem:
- Type of service: one-off consulting (moodboard, layout plan), full supervision with purchasing and contractor coordination, or home staging for sale.
- Geographic service area, essential since project supervision involves regular travel.
- Indicative budget range by project type, even a broad one — it avoids exchanges that never lead anywhere for lack of budget alignment.
- Average timeline for a typical project, to set expectations from the start.
Physical portfolio, social media, and website: different roles
A physical portfolio or a polished PDF remains valuable in meetings, especially with a client who hasn't yet seen your work at full size. Instagram and Pinterest reach a broad audience, generate inspiration and sometimes spontaneous requests, but depend on an algorithm you don't control.
The website belongs to you. It appears in local searches ("interior decorator + city"), centralizes your portfolio and contact details, and stays accessible even if your Instagram account's audience or visibility changes. None of the three tools replaces the other two.
Testimonials and reviews: an underused lever
In a profession where trust largely relies on feeling, client reviews carry weight. A decorator who displays three or four detailed, dated, and signed testimonials (even just a first name and city) builds more trust than a long list of anonymous stars. What convinces most: a client who explains concretely what changed in their daily life after the project, not a generic satisfaction statement.
Asking for a testimonial right after delivering a project, while satisfaction is still fresh, gives better results than waiting several months. A short transcribed voice message or a three-sentence quote is largely enough; there's no need to organize a formal interview to get a useful testimonial.
Realistic budget and timelines
| Solution | Budget | Timeline | What's often missing |
|---|---|---|---|
| Self-built no-code | Free to a few euros/month | A few days | Layout poorly suited to large photos, generic result |
| Freelancer | 800 to 3,000€ | 3 to 8 weeks | Variable quality, maintenance optional |
| Specialized agency | 1,500 to 5,000€ | 3 to 6 weeks | Custom-built, but changes billed afterward |
| All-inclusive subscription (VeryAppi) | 99€ excl. tax/month (69€ for the first 3 months) | 7 days | France-based hosting, unlimited changes within 48h |
What to remember
- An interior decorator's website is judged first on the quality and consistency of the photos.
- Before/after series convince faster than isolated photos.
- Clarifying the offer (type of service, area, indicative budget) reduces off-topic requests.
- Instagram, physical portfolio, and website are complementary; none replaces the other two.
- Five to eight well-presented projects beat an incomplete, overloaded portfolio.
- Budget ranges from 1,500 to 5,000€ at a specialized agency to 99€ excl. tax/month with a subscription plan, delivered in 7 days.
Frequently asked questions
Is a website useful if I'm already doing well on Instagram?
Yes, the two complement each other. Instagram reaches a broad, informal audience, often beyond your service area. The website, on the other hand, appears in local searches and centralizes your portfolio, services, and contact details without depending on an algorithm.
Should I display my rates on the website?
It's not mandatory, but giving a price range (for example by type of service or surface area) filters out requests outside your budget and avoids exchanges that go nowhere. Many decorators choose a middle ground: an indicative range rather than a fixed rate.
How much does a website cost for an interior decorator?
At a specialized agency, expect 1,500 to 5,000€ for a custom-built site. With an all-inclusive subscription plan, expect 99€ excl. tax per month (69€ for the first three months), delivered in 7 days versus 3 to 6 weeks with a traditional agency.
How do I present before/after projects without professional photos?
Photos taken with a good smartphone, in natural light and without flash, are largely enough to start. What matters most is consistent framing between the before and after shots. A real professional shoot becomes worthwhile once you have several completed projects to show.
In summary
An interior decorator's website doesn't replace Instagram or a physical portfolio, but it centralizes what neither of the two does: a locally discoverable presence and always up-to-date contact details. Photo quality matters more than the number of pages. To compare available plans, the website subscription page details the all-inclusive offer at 99€ excl. tax/month.
Frequently asked questions
›Is a website useful if I'm already doing well on Instagram?
Yes, the two complement each other. Instagram reaches a broad, informal audience, often beyond your service area. The website, on the other hand, appears in local searches and centralizes your portfolio, services, and contact details without depending on an algorithm.
›Should I display my rates on the website?
It's not mandatory, but giving a price range (for example by type of service or surface area) filters out requests outside your budget and avoids exchanges that go nowhere. Many decorators choose a middle ground: an indicative range rather than a fixed rate.
›How much does a website cost for an interior decorator?
At a specialized agency, expect 1,500 to 5,000€ for a custom-built site. With an all-inclusive subscription plan, expect 99€ excl. tax per month (69€ for the first three months), delivered in 7 days versus 3 to 6 weeks with a traditional agency.
›How do I present before/after projects without professional photos?
Photos taken with a good smartphone, in natural light and without flash, are largely enough to start. What matters most is consistent framing between the before and after shots. A real professional shoot becomes worthwhile once you have several completed projects to show.